About Becky

Hi, I’m Becky.

I work with Executive Directors and leadership teams of associations who want a clearer, more dependable path to financial stability and growth.

Most of the organizations I work with are doing well on the surface — strong membership, successful events, engaged communities. But behind the scenes, there’s often uncertainty around things like conference performance, cash flow, or how much risk the organization is really carrying.

That’s where I come in.

Together, we focus on the parts of the organization that actually drive financial outcomes — conferences, sponsorships, membership, and key programs. We get clear on what’s working, what isn’t, and what needs to change.

Then we map out practical, specific steps so leadership can move forward with confidence — not guesswork.

When that clarity is in place, everything feels different.

Board conversations become more productive.
Decisions feel less stressful.
And the organization becomes more stable and predictable over time.

I graduated from University of Tennessee, Knoxville with a degree in Industrial Engineering and a minor in Business — which is a big part of how I approach this work.

I don’t just look at the numbers.
I look at how everything fits together.

Because when the financial side of an organization works the way it should, leadership can focus on what matters most.

I live near Chattanooga with my husband, Reid, my three daughters, and three dogs.  In my spare time I love to watch college football and basketball (Go Vols!), travel, cook, read, camp, whitewater raft, cycle, hike, and fall asleep 5 minutes into a television program.

Stupid Fun Facts about me:

• I love water parks.
• My husband and I have side by side treadmills in our basement. We like to put walks through major cities on the big screen and go for walking dates.
• Peaches are my favorite fruit.
• I keep at least one Tennessee flag on my car year round. Yes, I love Tennessee, but I also love being able to find my car in the Costco parking lot.
• My family watches The Traitors, Amazing Race, and the Holiday Baking Challenge together.
• I hold a Mouster’s Degree from the Disney College Program.
• I’ve never met Dolly Parton.
• I have 18 pairs of Chacos.
• If I were going to live in another country, I would want to live in Amsterdam. Mostly because everyone speaks English and I love riding my bike. Otherwise it would be Madrid or Barcelona.
• I once accidentally bought tickets to the SEC Basketball Tournament.
• My youngest and I have a fun game we play when we pass the airport exit in Chattanooga. One of us will ask the other if we should go to the airport instead of soccer (or wherever else we were going). The other declares a location we would go. Then one of us will think of a reason we can’t. We don’t have our passports. Only one of us has a bathing suit with us. Something like that. One of these days I will surprise her, by actually saying, “we should do it!”
• We used to have 33 chickens.

Shoot me an email at becky@danielsbusinesssolutions.com.