With every new Profit Advisory client I take on, I ask a seemingly simple question: If a magical fairy showed up, and would give you everything for your business that you wanted (no limit to 3 – EVERYTHING you want), what would you ask for?
With this list, we now can tell what the business owner wants and dreams of having. If we know that, we can start to prioritize capital expenditures. That’s the first step to making them a reality. Anyone who has ever made financial plans knows that it is easier to save when you know what you are saving for.
And the more we move the needle sooner, the more you get from your magical fairy.
And, you are your own magical fairy.